Printing: High Res – Low Res

Printing: High Res – Low Res

High Res – Low Res  Shoreditch, Old Street, Clerkenwell, Bishopsgate, London EC1, EC2, EC3, EC4, N1.

One of the most common questions I get asked is about file size. The understanding that even though a picture or file might look fine on a computer screen at 72 dpi (dots per inch) when it comes to printing that file, the picture will be pixelated and poor resolution. It’s a learning curve that can be very expensive if a job goes to press with low res files in place.

To solve this a file should be 300 dpi at the size you intend to print. It’s no use to have a 300 dpi file and then blow it up 400% as you will be back to the 72 dpi scenario of a pixelated image.

OneNetPrint will automatically check your files and advise before if we think the image size is too low to print. We will also be on the lookout for RGB files, and convert them to CYMK for you, because again if this gets missed the image may print black and white or not even appear at all in the file.

Brad Malone

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